NBC's Brian Williams and Apple CEO Tim Cook visit an Apple Store.(NBC News)
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It felt a bit anti-climatic after a blistering day of Apple news courtesy of Chief Executive Tim Cook, including a lengthy interview with Bloomberg Businessweek, and lots of teasers from NBC in recent days. But tonight, finally, Cook's interview with NBC's Brian Williams aired.
The big news had already spilled out: Apple plans to begin manufacturing some Macs in the U.S. next year. But if you missed the segment, the transcript is still worth a read. And we'll update with the full video after NBC posts it.
In the meantime, here's the transcript from the Thursday night segment of NBC's "Rock Center with Brian Williams":
TRACK 1
Nobody remembers the guy who came after Thomas Edison. And nobody seems to recognize Tim Cook as we walk together across the teeming floor of Grand Central Station.
TIM COOK: I'm a very private person, I like my being anonymous.
TRACK 2
As we walk, we're surrounded by examples of what Apple has done to our society -- both good and bad.
People now live their lives while listening to the soundtrack of their lives. Communicating with members of their own community while ignoring the actual community around them.
And in this marble monument to another time, where trains lumber to a halt, two stories beneath our feet -- we go up the stairs into what we were told the future would look like. The red shirts greet us. And Tim Cook is home now -- in the Apple Store, where the successor to Jobs is suddenly treated more like Jagger.
TIM COOK:
It's pretty spectacular … who else would put a store like this in Grand Central Station?
TRACK 3
And who else would have us believe they intend to be the one company that reverses hundreds of years of business history -- by becoming the one company that never fades away into irrelevance.
BRIAN WILLIAMS:
You realize if you're a company that can keep amazing us, consumers, if you're a company that can stay fresh without an expiration date, you'll be the first company ever to do that. There is a cycle, a circle of life, a life and death. And you're trying to buck that trend.
TIM COOK:
Don't bet against us, Brian. Don't bet against us.
TRACK 4
We started our day with Tim Cook in lower Manhattan, at another of his 250 austere Apple stores where we began the questioning with: What's different about him.
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